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One rider seems particularly excited about Lidl’s sponsorship of Etixx-Quick Step

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Tony Martin recalls his love of Lidl from his childhood days as his team, Etixx-Quick Step, announce a partnership with the supermarket

Cycling: Team Etixx Quick-Step / Press Conference Lidl
Tony Martin and Tom Boonen at the Lidl sponsorship announcement (Photo: Tim de Waele)
When a cycling team announces a new sponsor one of the first things they do is send out a press …Continue reading »

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